Strategic founder and driving force behind RUNOUT™, blending competitive cue-sports expertise with creative direction and commercial leadership. Shawn leads machine learning, AR and social-gaming initiatives while architecting scalable digital products and premium sports entertainment formats.

Marketing and communications leader, currently Marketing and Public Relations Manager for RUNOUT™. Specialises in brand storytelling, campaign strategy and audience engagement across digital, entertainment and sports-tech sectors. Supports brand development, public relations and community-driven growth.